the rouge collection


having seen endless red-on-red shoots over instagram and pinterest, i finally pulled the plug and scored a red backdrop off ebay for less than a tenner. i knew this shoot was now or never because of valentines day and chinese new year this month. my only concern was looking for a model…but low and behold, enter joen, aka kimchi, aka @jplondonkorea.


kimchi and i (or springroll as she calls me) met a long way back when she was the ‘new girl’ at our school and i was told by my teacher to show her around for the day. as kimchi still reminds me, i forgot about her after one of the lessons and left her to her own devices, contrary to what i was instructed to do. it’s ok though, cos she still loves me.


believe it or not, kimchi is not actually a model (i know right, wasted material). but what she did have, was the awkwardness and enthusiasm to help me bring my ideas to life. you’ll realise from these photos that kimchi prefers to model with props. the rose was actually a plastic one i bought from ikea, but the krispy kreme donut was real – don’t worry boys and girls.


this was my first ever shoot with kimchi so i didn’t know what styles she’d rock in. i got these following pieces from missguided, and to my surprise (or not), kimchi rocked in everything.


stay tuned for the second part of the rouge collection – they’re my favourite set from this shoot!

-heather sham

sooj x donuts// part ii


sooj (@soojiloves) has always been a good sport for my photography – being my model on-call, styling her own outfits, and eating 3 donuts for a studio shoot. oh, and also we call photoshoots ‘hanging out’. alright, calm down, i know we’re all jealous about this relationship here.

but real talk, we brought it to the next level with this shoot cos we got dem denim jeans and denim heels. say what?


i posted a quick one from this shoot a while ago (here) where i tried out something a little different by incorporating some graphic elements into the images. art has always been a part of me alongside photography, and as i grow and develop my own style, i’m always on the lookout to bind these two elements together.



when sooj busted out this outfit, i asked whether she had drawn inspiration from kim kardashian’s christmas cards this year. we laughed about it for 4 seconds, then ate some donuts.



-heather sham



i love photography – getting that bokeh, experimenting with light, different compositions, and of course the editing process. but sometimes, it’s nice also to be in front of the camera. i think that a lot of photographers struggle with this. we take beautiful portraits of people – making sure that the focus is on their eyes, the image is straight, there are no gnarly distractions in the background… but when it comes to pictures of ourselves, it’s not necessarily the quality of our work reflected back at us.

good thing i know i can always count on my good friend and photographer-bud kelly, also @kelleow on instagram.


i remember starting out on our passion for photography together, probably about 6/7 years ago when we were both still in secondary school. kelly would bring in her dslr (which was a big big deal back then) and we would take posed pictures of ourselves after church on a sunday. we would then write on each other’s walls on facebook to upload the photos asap and over-edit them all.


fast forward a bit, we both grew up and learnt how to travel independently using our children oyster cards. we started honing in on the concept of a photoshoot and getting some planning done before we embarked on each creative adventure. we learnt to be spontaneous and let inspiration strike us. we’d encourage each other to grow towards our passions…and still do.


it’s proving difficult to meet up and shoot together as we get older and pursue our respective degrees. however, i’m still thankful for the times we do get to meet and of course, for the perfect portraits she takes of me. i have this theory that we both have a similar creative eye for things, and that’s why we have become so compatible over the years.


the above pictures were taken by kelly around black friars and barbican conservatory in london, and edited by me.

-heather sham

180 the strand


this is the last set of photos taken with etain, and probably my most favourite shoot to date. check out our previous shoots from that day herehere and here. and, once again, here we are affirming the fact that my most favourite shoots are the ones which are the most spontaneous.



this spot was actually a cafe located on the top floor of 180 the strand, which houses a contemporary exhibition called ‘everything at once’. the exhibition features sounds, visuals and movements, and highlights the use of creative media.


we were impressed by the exhibition, but we never expected to be just as wowed by their cafe. set at the top floor and overlooking the london skyline, we were able to get some pretty hip photos from the corner of the cafe. the construction works outside gave us interesting lights to play with, as did the neon logo at the corner of the wall.


i love the images in colour as it gives the effect of gels being used. (p.s. i can’t wait to start experimenting will gels and lighting). i didn’t even have to worry much about etain’s skin tone looking too over-saturated and red as it contributed to part of the v-i-b-e. however, i also found that these photos came out equally well using a black and white filter. i love that clean, sleek, editorial look it gives.

hashtag feelin’ it.

-heather sham